The coalescence of channels from social media, online marketplace and brick-and-mortar stores offers the consumer greater convenience, flexibility and variety.
Physical stores are here to stay, and play multiple roles in the customer journey.
A survey of ASEAN's retailers revealed:
- 53% find integrating online and in-store experiences to be most challenging for their organisation
- only 9.6% foresee the primary purpose of a physical store to be for customers to buy products
- 71.2% are currently building omnichannel customer journeys
Maximising the value of technology will be of utmost importance.
Retail stakeholders will differentiate themselves through
- Shifts in business models and processes with the introduction of subscription and loyalty programs
- New modes of retail with different payment models and fulfilment models
- Ecosystem partnerships with distributors for stock availability and e-logistics players for ultra-quick commerce
AIBP ASEAN B2B Growth Podcast Series
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