Enterprises know that technology works, but adoption is tied to the value end users see: solution providers need to understand the pain points of end-users (beyond IT/tech teams) in order to encourage adoption
Need to bridge technology and business, and rethink the value-add of people: enterprises are ready to co-work (and co-create) with tech providers through knowledge-sharing
A relook at technology investment costs and pricing: is there a possibility for investment-sharing (hence risk sharing) between technology provider and enterprises to ensure successes from the beginning?
Start-up solutions are novel though sometimes need help to be able to address a real business case: enterprises are open to validate and ready them