This year, we welcomed

​

367 PARTICIPANTS

from

120 COMPANIES across
THE PHILIPPINES

Highlights

Highlights

Built on Four Key Themes

Held annually since 2013, the ASEAN Innovation Business Platform (AIBP) Conference & Exhibition (C&E) are in-market physical conferences & exhibitions, and we're proud to bring you the 48th edition, held in the Philippines. This event is designed for local enterprises and government agencies to ACCESS, ASSESS & ADVOCATE local digital transformation journeys

Conference Discussions

Exhibition Booths

Private Workshops

Conference & Exhibition Philippines 2024

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Conference & Exhibition Philippines 2024

Special Thanks to our Supporting Partners

Participants Overview

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1

Future of Work

Data + AI

2

Cybersecurity

3

4

Tech for ESG

The Certified by Meralco (CBM) platform

• Rocky Bacani,
  First Vice President and Head of Information, Communication, Technology and Transformation,
  MERALCO
• Joy Mendoza,
  VP and Head for SME Group,
  MERALCO
• Lorence del Rosario,
  Head Solutions Engineering,
  MERALCO
• Ramil Ruaro,
  Head Smart Energy Solutions,
  MERALCO
  

Creating a curated and branded content space by bringing content together from silos

WINNERS

Manila Electric Company (Meralco) and Globe Telecom Inc. were announced as winners of the 2024 AIBP ASEAN Enterprise Innovation Award for Philippines.

Representing their organisations to receive the award from Irza Fauzan Suprapto, CFA, CEO of AIBP were:

2024 AIBP ASEAN Enterprise Innovation Award, Philippines

2024 AIBP ASEAN Enterprise Innovation Award, Philippines

The Next Best Offer (NBO) platform

• Terence Gocheco,
  Director,
  Globe Telecom
• Ria Roldan,
  Planner, Feel Valued Tribe,
  Globe Telecom

in the

Data and Artificial Intelligence Category

in the

Open Category

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Globe’s winning project, the Next Best Offer (NBO) platform, an AI-powered machine learning engine, has transformed the company's approach to personalised marketing campaigns.The NBO platform, developed in-house by Globe's analytics team, utilises contextual bandit reinforcement learning to analyse hundreds of customer behaviour attributes and offer characteristics. This allows Globe to deliver the right message, at the right time, through the right channel for each individual customer. During its initial implementation, NBO demonstrated remarkable results. For retention campaigns, NBO saw a 304% lift in efficiency compared to legacy campaigns. In grow/upsell campaigns, NBO achieved a 317% increase in offer takeup. Globe Telecom's customer-focused digital transformation strategy reinforces its leadership in the Philippine telecommunications sector. Globe's market capitalization stands at USD 5.75 billion (PHP 324 billion), with over 54.7 million mobile subscribers and a presence across the Philippines.

Meralco’s winning project, the Certified by Meralco (CBM) platform, is the first workflow and standards-based solution aiming to transform the service application experience for customers. Following its commercial launch the platform saw rapid adoption, with 94% of service requests initiated by CBM contractors. By the first half of 2023, this figure rose to 92% of 40,249 total service requests, demonstrating the platform's success in streamlining processes and enhancing efficiency. Celebrating 121 years of service in 2024, Meralco is the largest private sector electric distribution company in the Philippines with a 17,000-strong workforce. Meralco is committed to providing reliable and affordable energy while advancing its ambitious renewable energy goals and promoting diversity and its market capitalization stands at USD 8.17 billion (PHP 462 billion).

• Phillip Wu, Head of Specialty Sales, Global Infrastructure Solution, Philippines, Thailand & Asia Pacific Emerging Markets, Dell Technologies

• Yue Yeng Fong, Vice President, Industry Platform

KEYNOTE: DATA & AI

SHAPING TOMORROW: AUTOMATION IN THE FUTURE WORKPLACE

SMART SUSTAINABILITY

MANAGING RISKS IN
THE DIGITAL AGE

Gaining an Edge: How Data and Artificial Intelligence Can Fuel Philippines' Digital Leap

Panel Discussion:

• Francis Adrian Viernes, Assistant Vice President - Chief Data Scientist Head of Data Analytics / Data Science, Megaworld Corporation
• Terence Gocheco, Director, Globe
• Petrus Carbonell, Director, Enterprise Analytics, Universal Robina Corporation
• Rocky Bacani, First Vice President and Head of Information, Communication, Technology and Transformation, MERALCO
• Patrick Meneses, Senior Vice President, Chief Data Officer of
  Enterprise Data Office, Security Bank Corporation

Conference Discussions

Conference Discussions

Innovation at Pace: The Agile Approach to Excellence

Panel Discussion:

• Richard Davies,
  Director of Strategic Customers, OutSystems

• Francis Chiu, FVP, Head of Application Maintenance, BDO Unibank
• Julius Caesar Principe, Chief Information and Transformation Officer, FWD Insurance
• Frank Vibar, Chief Information Officer,
  Metro Pacific Health
• Keith Chan, VP of IT, Wilcon Depot

Navigating the Cybersecurity Landscape: Strategies and Solutions for Enterprises in Philippines

Panel Discussion:

• Albert (Abet) Dela Cruz, Head of Enterprise Security Architecture, Security Bank 
• Jed Kenley Chua, Chief Information Security Officer,
  Asia United Bank
• Jojo Nufable, Chief Information Security Officer,
  St. Luke's Medical Center
• Carlos Tengkiat, Chief Information Security Officer,
  Rizal Commercial Banking Corporation (RCBC)

Panelists:

Moderator:

Panelists

Panelists:

MODERNISING FINANCE

Embracing Phygital Innovations

Panel Discussion:

• Dennis Valdes, President, Cebuana Lhuillier Bank
• Lito Villanueva, Executive Vice President and Chief Innovation and Inclusion Officer, Rizal Commercial Banking Corporation (RCBC)
• Dr. Adrienne Heinrich, AI and Innovation Center of Excellence Head, UnionBank of the Philippines

Panelists:

• Lito Villanueva, Executive Vice President and Chief Innovation and Inclusion Officer, Rizal Commercial Banking Corporation (RCBC)

Modernising Finance

Speaker:

EMPOWERING THE PHILIPPINES’ FUTURE

• Atty. Jocelle Batapa Sigue, Undersecretary for Information and Communications Technology, Industry Development, Department of Information and Communications Technology (DICT)
• Lawrence Co, Learning and People Development Head, Monde Nissin Corporation 

Empowering Innovation: Digital Skills as the Foundation of Future Growth

Panel Discussion:

Panelists:

Sustainable Innovation: A Case of Cyberjaya, A Sustainable Global Technology Hub

Presentation:

Moderator:

Smart Sustainability: Approaches for Responsible Growth in the Digital Age

Panel Discussion:

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• Jaime Zobel Urquijo, Chief Sustainability and Risk Officer, Ayala Corporation
• Chaye Cabal-Revilla, Chief Finance, Risk and Sustainability Officer, Metro Pacific Investments
• Timothy Daniels, Consultant – Investors Relations & Sustainability, SM Investments 

Panelists:

• Nurul Diana Intan Zafirah Ishak, Head, Risk & Sustainability, Cyberview Malaysia

Speaker:

Presentation:

Empowering Digital Transformation: Unleashing the Potential of AI and Low-Code in Software Development

• Richard Davies,
  Director of Strategic Customers, OutSystems

Speaker:

• Alan C. Reyes,
  Country Manager,
  Fortinet

Moderator:

Moderator:

• Yue Yeng Fong,
  Vice President,
  Industry Platform

Moderator:

• Yue Yeng Fong,
  Vice President,
  Industry Platform

Moderator:

• Fredric Lance Ong, Systems Engineer, Fortinet

Amplifying Security Operations Fabric Through AI Empowerment

Speaker:

• Virag Thakkar, Global Head - Cybersecurity, Thai Union

The Evolving Landscape of Cloud Security: Collective Responsibility

Presentation:

Speaker:

Presentation:

Presentation:

DATA & AI IN PRACTICE

Co-Hosted with

Private Workshops

Private Workshops

• Takeda Healthcare Philippines,
  Service Delivery Lead - Core Technology - Philippines & Indonesia
• Global-Estate Resorts, Inc. (Megaworld), Finance Head
• Global-Estate Resorts, Inc. (Megaworld), Finance Head
• Global-Estate Resorts, Inc. (Megaworld),
  Assistant Vice President - Chief Data Scientist Head of Data Analytics / Data Science
• Zenith Foods Corporation, Consultant
• Manila Water, CIO
• Manila Water, Head of Innovations Department
• Manila Water, Network Operations Planning and Analytics Department Head
• Manila Water, Group Director

Participants:

Co-Hosted with

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• Globe, Director
• Universal Robina Corporation, Director, Enterprise Analytics
• Security Bank Corporation, Senior Vice President, Chief Data Officer of
  Enterprise Data Office
• MERALCO, First Vice President and Head of Information,
  Communication, Technology and Transformation

PRIVATE LUNCHEON:
MODERNISING FINANCE

• Asia United Bank, Chief Information Security Officer
• St Luke's Medical Centre, Vice President & Chief Information Security Officer
• Cebuana Lhuillier Bank, President
• Union Bank of the Philippines, AI COE Head
• RCBC, Executive Vice President and Chief Innovation and Inclusion Officer
• Bangko Sentral ng Pilipinas, Acting Deputy Director, Office of Strategy Mgt
• Bangko Sentral ng Pilipinas, Manager
• Bangko Sentral ng Pilipinas, Deputy Director
• Dell Technologies, Data Center Solutions Manager
• Dell Technologies, Head, Enterprise Business
• Fortinet, Sales Director

Participants:

PRIVATE LUNCHEON:
AGILE INNOVATION

• Aboitiz Land, CEO
• Amkor Technology, Head of Information Technology
• Analog Devices Inc., IT Senior Director
• Filinvest Hospitality Corporation, Sr. Business Transformation Manager
• Filinvest Hospitality Corporation, Business Transformation Specialist
• FWD, Chief Information and Transformation Officer
• Global-Estate Resorts, Inc (Megaworld), AVP, IT and Systems Development
• Manila City Hall, Chief Technology Officer
• Manila Water Company, Head of Innovations Department
• Manila Water Company, CIO
• Philippine Business Bank, Programmer
• Philippine Business Bank, Head Applications Development
• Victorias Milling Company, IT Head
• Victorias Milling Company, OIC - IT
• Victorias Milling Company Inc., UH Information Technology
• Wilcon Depot, Inc., Vice President for Information Technology
• Zenith Foods Corporation, Consultant
• Metro Pacific Healthcare, CIO
• BDO Unibank, FVP, Head of Application Management

Participants:

Testimonials

& Highlights

Testimonials
& Highlights

I'm very happy that DICT is always part of this conversation with AIBP. It saves me time, otherwise, I will have to consult with these attendees, but you gave me this opportunity to also listen and get feedback from them about what we do. It's important that we always have feedback about how much public value we create as a government agency. You see, I believe that public value that every government agency achieves can only be ascribed by our stakeholders. We cannot just unilaterally say that we're doing this much as a government agency but we need to understand if all our initiatives are really impacting what the private sector is also doing.

The AIBP conference is a need for us to continue, not just for today, but in the coming months.

WHAT PARTICIPANTS

ARE SAYING

Language data is tremendously important, requiring a well understood, well planned data architecture to support this. The large language models of the world, the big players, are not going to speak taglish... One of the things we do is we focus on augmenting and complementing the large language models with small language models. Using reinforcement learning, we improve by identifying errors, such as when a chatbot fails to understand a new Taglish word.

Patrick Meneses,
Senior Vice President, Chief Data Officer of Enterprise Data Office,
Security Bank Corporation

Business leaders sometimes expect AI to assist in areas with poor data collection. For example, city planning - you cannot expect Gen AI to create a good urban model, because it hasn't learned what a good urban model is. For instance, data around accidents is actually very scarce, and AI cannot create effective urban models or predict accidents without sufficient data. Both structured and unstructured data are crucial for AI to learn and perform well in these areas.

Francis Adrian Viernes, Assistant Vice President - Chief Data Scientist Head of Data Analytics / Data Science,
Megaworld Corporation

To drive AI adoption, we need to spread knowledge beyond the corporate world. The rapid rise of generative AI, like ChatGPT surpassing major platforms in months, caught everyone off guard, and we’re still adjusting, trying to educate our organisation, our people, and it’s a process, right?. We encourage employees to use AI, supported by Responsible Use Policies and education. The more it's used, the more it benefits the organisation through innovation. At Meralco, we empower data engineers across the company to use data and AI technology, fostering a decentralized, social approach to adoption where they know what manual process they can address and what problems can be addressed by gen AI technology .

Rocky Bacani,
First Vice President and Head of Information, Communication, Technology and Transformation, MERALCO

It definitely takes awhile for some people to respond or maybe even assimilate to it, to be accepting of it. One of the critical debates in the last couple of years has been, will this replace me? Will I still survive after this? Will I end up becoming retired? I think that's key. If organisations view AI as a capability that allows for them to do more, to do better, to interact with their customers in a much more bespoke manner... then everybody will take advantage of that.

Francis Chiu
FVP, Head of Application Maintenance
BDO Unibank

Every time we invest in a new technology, we always provide justification for that. Attached to it is the cost benefit analysis, and we formulated KPIs around it, to measure whether what we promised is going to happen, and what is actually happening so far.

Julius Caesar Principe, Chief Information and Transformation Officer, FWD Insurance

It's very important for the organisation, before you adopt AI or any new technology, that it should always support the business goal, and the mission vision of the company. Metro Pacific Health's vision is really to provide integrated health care that is accessible and sustainable to all Filipinos. Having said that, it's all about patient experience. So when we invest in something, that's one of the major KPIs that will be asked. How will it improve patient experience?

Frank Vibar,
Chief Information Officer, Metro Pacific Health

For us, sustainability has always been integral to creating value for shareholders. GCash and ACEN faced scepticism early on, with questions about their viability. For example, GCash entered a nascent payments landscape, initially struggling to make money, but the vision was that once the technology took off, it would unlock significant potential. Similarly, when ACEN started 14 years ago, renewables were not mainstream, and there were concerns about relying on government subsidies. However, we believed that if these technologies gained traction, they would thrive.

Jaime Zobel Urquijo,
Chief Sustainability and Risk Officer,
Ayala Corporation

Our sustainability investments paid off over time. While the benefits were qualitative in the first two years, by the third or fourth year, the financial impact became clear, as seen with Meralco's transition to renewables. The shift was challenging and costly, requiring strong funding and liquidity.

Chaye Cabal-Revilla,
Chief Finance, Risk and
Sustainability Officer,
Metro Pacific Investments

I can't think of any situations where we said, well, that's a really good sustainable decision, but we're not going to do different financial reasons, because that just it doesn't really apply.  Energy reduction programs to improve your carbon footprint ultimately lowers costs, sustainability education ultimately boosts product sales and staff loyalty, and all efforts contribute to long-term success. We're thinking long term, we're thinking holistically… We don't want to be trapped in any short term financial decisions. We want the right decisions for the very long term. This approach attracts high-quality investors who value long-term thinking, even if it means some might not invest due to uncertainty about immediate returns.

Timothy Daniels,
Consultant – Investors Relations & Sustainability, SM Investments

The amount of security controls you will put is always going to be inversely proportional to efficiency. That’s where the balance comes in. It depends on the situation, it depends on the industry, and it depends what business you are in.

Albert (Abet) Dela Cruz,
Head of Enterprise

Security Architecture,

Security Bank 

For external customers, we have face matching under e-wallet and online banking. When you do face matching, it's forefront detection, and also for anti money laundering purposes, because you get to know, if ever, a certain blacklist person is trying to apply or register for an app. With the face matching, you also can see whether there are securities around that. Like what Abet (Security Bank) said a while ago about fraud detection in our e-wallets or in our mobile banking and our customer facing systems, that's also part of fraud detection, and it's also part of eKYC and customer data.

Jed Kenley Chua,
Chief Information Security Officer,
Asia United Bank

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We've been introducing several products since its inception. When the bank came into the picture for the group, we actually launched one of our star products, Cebuana Lhuillier Micro Savings, it's actually a basic deposit account. As of today, we have close to about 9 million unbanked and underbanked Filipinos. We also introduced a lot of our initiatives on the digital side. We have our own app, and we have been educating our customers into the benefits of the QR. Cebuana Lhuillier Bank was one of the first institutions that was accredited as a QR merchant. Now we're looking at providing financial advice and services, and later on, how do we educate our customers?

Manufacturing companies are racing to transform their plants into smart facilities using technologies like IoT and Industry 4.0. The industry is moving from manual tasks to a focus on analytical skills and technology use. Expectations of employee skillsets are also shifting, with even entry-level roles now requiring the ability to operate and troubleshoot advanced machinery.

Lawrence Co,
Learning and People Development Head,
Monde Nissin Corporation

Right now the focus will be on AI. Firstly, offering AI services in a more holistic way to our customers, so that we can simplify their lives with us and their lives may be complemented with other services that we can offer them. AI is also playing a role for our own internal operations. We can see that there is a large impact when we use AI for automation, better decision making, for example. So even just for process improvement, what maybe the customer does not feel directly, we have several initiatives on that side. The third one would be for fighting financial crimes. Because now we know, I mean by the young digital nation, the perpetrators will not shy away from using AI and whatever new technology, to be able to get their hands on the money. So we really need to make sure we also combat this and use the most advanced technology.

Dennis Valdes,
President,
Cebuana Lhuillier Bank

Dr. Adrienne Heinrich,
AI and Innovation Center of Excellence Head,
UnionBank of the Philippines

Digital competence should be integrated across all disciplines, and I would like to draw focus to three key areas. Number one would be domain skills where specialized expertise is essential. General skills are no longer sufficient; expertise in areas like AI or blockchain is needed. Second would be analytical skills - critical thinking and problem-solving are crucial. We must invest in teaching these skills from an early age. Communication Skills: Effective communication, including speaking, reading, and listening, remains vital despite digital advancements. You can have digital competence in domain skills, digital competency analytics, digital competency communication, but still in this top three communications is very important

Embracing artificial intelligence is again no longer optional, but essential for survival and growth. AI means all in a promise to fully commit to AI driving innovation and transformation that will push our industry forward, you're either all in or out of the picture. Artificial intelligence is not just a password. It is a powerful force changing how financial institutions operate, serve and protect their customers. AI transforms how we detect fraud, underwrite loans and personalised financial services. It is a game changer for fraud detection. AI algorithms can analyse vast amounts of data in real and record time, identifying suspicious patterns and preventing fraudulent activities. AI is also a game changer in credit scoring and risk assessment, many Filipinos, particularly in rural areas, need formal credit histories, which limits fair access to financial services. But AI enables us to analyse alternative data, such as mobile phone usage or utility payments to assess an individual's credit worthiness better. This opens doors to financial services for millions of unpacked and underserved Filipinos who would otherwise be excluded from the formal financial system.

Lito Villanueva,
Executive Vice President and Chief Innovation and Inclusion Officer,
Rizal Commercial Banking Corporation (RCBC)

Atty. Jocelle
Batapa-Sigue,
Undersecretary for Information and Communications Technology Industry Development, Department of Information and Communications Technology (DICT)

Atty. Jocelle
Batapa-Sigue,
Undersecretary for Information and Communications Technology Industry Development, Department of Information and Communications Technology (DICT)

Participant Snapshot

Participant Snapshot

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COMPANY

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INDUSTRY
TYPE